R&B/R&D

Jason Derulo (i’m sure you’ve heard of him, and if you haven’t, you must have tuned into his song mid-chorus) has now started not one, but two hit songs singing his own name. Could this ballsy move operate anywhere else? Novels, TV shows, movies, poems? And in every series, episode, even page? J.K. Rowling. Amy Poehler. Robert De Niro. Frank O’Hara. Guaranteed #1? R&B PR, the new experiment.


